SAVA Discount
Majid Al Futtaim launches the UAE’s first homegrown Emirati modern discount retailer.
Sindermann Creative designed the visual identity for the new brand, with bold colours, a super friendly logo mark, and punchy visuals that shout value AND quality. All part of a clean and easy-to-implement design system of shapes, patterns, textures, bilingual type, and photography that ensures a consistent and distinctive visual language whether it is applied to uniforms, vehicles, in-store graphics or comms.
By end of 2025, SAVA will be open in 12 locations in Dubai, ready to put smiles on the faces of savvy shoppers.

"Rob, SAVA would not be SAVA without you."
Michael Lauer
Vice President - Commercial Retail Discount
Majid Al Futtaim
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