SAVA Discount
Majid Al Futtaim launches the UAE’s first homegrown Emirati modern discount retailer.
Sindermann Creative designed the visual identity for the new brand, with bold colours, a super friendly logo mark, and punchy visuals that shout value AND quality. All part of a clean and easy-to-implement design system of shapes, patterns, textures, bilingual type, and photography that ensures a consistent and distinctive visual language whether it is applied to uniforms, vehicles, in-store graphics or comms.
As of summer 2026, SAVA has opened in 15 locations across the UAE, with plenty more on the way, all of them ready to put smiles on the faces of savvy shoppers.

"Rob, SAVA would not be SAVA without you."
Michael Lauer
Vice President - Commercial Retail Discount
Majid Al Futtaim
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