Pimm's Cider Cup
Key visuals and shopper marketing for the launch of Diageo's NPD, Pimm's Cider Cup.
Client: Diageo
Agency: TMW
Agency: TMW
Results
• Most successful flavoured cider launch for several years.
• Represented 1.2% share of total cider market within 5 months of launch.
• 57% incremental growth to the fruit cider category.
• Represented 1.2% share of total cider market within 5 months of launch.
• 57% incremental growth to the fruit cider category.
