PG Tips Special Blends
Client: PG Tips
Project: Special Blends Launch
Scope: Visual Identity, Packaging Design, In-Store Communications
Project: Special Blends Launch
Scope: Visual Identity, Packaging Design, In-Store Communications
We had the privilege of designing the visual identity and packaging for the launch of Britain's favourite tea brand's flagship new range, PG Tips Special Blends, which features Earl Grey, Chai, Gold, and English Breakfast. We’ve stayed true to PG Tips’ iconic, distinctive assets while adding playful and premium touches to elevate their presence on the shelf and in the kitchen cupboard.
Drawing on our unparalleled shopper marketing experience, we also designed the in-store comms to support this high priority launch, giving it standout on shelf in a busy category while remaining unmistakably PG Tips.
