Lynx Black Space
Branding, key visuals and illustration work for Lynx Black Space, "the place for unplugged gigs, stripped back sounds, subtle styling, and great company" in London's trendy Shoreditch.
Lynx Black Space supports the launch of the new Lynx Black range of understated, sophisticated men's fragrances.
Client: Lynx/Unilever
Agency: TMW
Agency: TMW
Results
• 17,000+ visitors immersed in the new grown-up Lynx brand world, with 70% from the core target audience.
• 52 million+ social impressions and 2.55 million video views, driving national reach from a local East London activation.
• 60% of social mentions came from outside London, helping shift brand perception and successfully reposition Lynx for an older, more authentic audience.
