Asda Just Essentials brand
A fresh new name and brand for the largest value range in the market, the bold, vibrant and iconic design now stands out proudly in many shopping baskets and homes across the UK, putting an end to consumers hiding value brands in the bottom of their trolleys and ultimately helping their pounds stretch further.
Removing the stigma attached to own label value brands is the right thing to do for customers, now more than ever, and this re-brand demonstrates the power of design to elevate a category and change perceptions.
Design agency: Our Creative
Results:
• Best business results in two years with 4.7% year-on-year increase in like-for-like sales in Q3 2022.
• Best business results in two years with 4.7% year-on-year increase in like-for-like sales in Q3 2022.
• Sales uplift of 114% year-on-year in first year of launch.
• 400,000 new customers attracted from rival supermarkets, with 70% of spend on the range driven by new customers.
