Bright Bites
Bright Bites is The World's First Supermarket for Kids, created for and exclusive to MAF Carrefour. Full of healthy and fun new products, the vision is to inspire healthier eating habits, smarter choices, and positive lifelong associations with food for kids and their families.
Sindermann Creative's role included:
• Naming the brand BRIGHT BITES.
• The visual identity (logos, colours, bilingual type) and brand book.
• Developing the hero mascot, B, and his Besties, and setting them up to bring the brand to life in every channel, in 2D and 3D.
• Packaging design and roll-out for 120+ (and counting) new SKUs of tasty, healthy and fun new private label products.
• Pre-paid debit cards for kids, brochures, collector's albums for stickers full of quizzes and games.
• Staff uniforms, lunchboxes and cutlery, aprons and chef's outfits.
• Graphics for Carrefour's e-commerce website and app.
• In-store wayfinding and graphics across every touchpoint to work with the amazing first Bright Bites store-in-store in MAF's flagship Carrefour location in Mall of the Emirates.
• The visual identity (logos, colours, bilingual type) and brand book.
• Developing the hero mascot, B, and his Besties, and setting them up to bring the brand to life in every channel, in 2D and 3D.
• Packaging design and roll-out for 120+ (and counting) new SKUs of tasty, healthy and fun new private label products.
• Pre-paid debit cards for kids, brochures, collector's albums for stickers full of quizzes and games.
• Staff uniforms, lunchboxes and cutlery, aprons and chef's outfits.
• Graphics for Carrefour's e-commerce website and app.
• In-store wayfinding and graphics across every touchpoint to work with the amazing first Bright Bites store-in-store in MAF's flagship Carrefour location in Mall of the Emirates.
"I have had the pleasure to work with Rob on a number of strategic brand development projects and would highly recommend him. Not only is his creative work outstanding, but he is truly collaborative with the client team and with the other agencies. Rob is a wonderful partner, not just an agency - if you are looking to develop a new brand, new packaging, new retail format, Rob is your man!"
Sheila Chaiban
Chief Marketing Officer
Majid Al Futtaim
Chief Marketing Officer
Majid Al Futtaim
